What is search engine optimization or SEO? To put it simply, this is a marketing strategy that is meant to improve the visibility of an article online. That is the simple explanation; the other more technical explanation would have to go something like this. According to Wikipedia “It is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” According to the search engine land, “It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.” As such, as you can see, there is a particular interest in directing traffic towards a particular site when it comes to search engine optimization
Forward Thinking With SEO
The thinking behind this relies on the need for individuals to provide themselves with any advantage possible when it comes to attracting the online traffic. Each of the major search engines has a ranking system that it uses to determine what comes at the top of the page and what comes at the bottom. It is the dream of every content provider to be at the top of this list. The difference between search engine optimization and paid advertisements is that with paid advertisements, there is an exchange of remuneration for the information, while with search engine optimization, there is no search consideration.
SEOs cover a wide variety of issues and subjects including: image search, local search and video search as well as academic search and news search. In some cases, it may be specific to a particular industry. SEO works by getting information on what people want and what they search for. They look at the actual words that people use while on the internet and the frequency with which they will use these words. These words are then used as keywords and typed on to the search engine panels.
Old SEO techniques
What some used to to is take these words and use them in their articles so that when the users of the internet type these key words into the search panel, there article comes up immediately. There are many things that an optimized website may go through. At the very least, it may involve editing its content while in some cases it may involve HTML and other associated coding. This is usually done to both increase its relevance of the specific keywords that have been used as well as to remove any of the barriers to the indexing activities of search engines. In some cases, it involves using a variety of number of backlinks or inbound links to improve online visibility. In fact, in some cases the articles have hyperlinks within their texts, which link the article to other articles that have more information on the same topic. The more a particular site is linked to others then the higher it will be on the rankings. This is not always the case however, if you Google something such as SEO Melbourne, then you will find that many of the links to the top results are highly varied.
The process of search engine optimization is one that took off in the early 1990s. At that time, the search engines were cataloguing the web searches and then use it to search for information. The process was more manual and slow, relying on a series of indexes through the web. However, with time search engine optimization picked up and information was easily available and much faster obtained by those who sought it.